What we do
Samko Hospitality provides hotel management, asset management and advisory — backed by ten central functions and delivered by one team, with the systems, buying power and brand relationships of a much larger group.
Full operational management of branded and independent hotels — from daily service standards and people to compliance, procurement and brand quality audits.
We act in the owner's interest: capital planning, budgeting, benchmarking and transparent reporting that ties every decision to asset value.
Revenue management, distribution and sales built around real demand data, protecting rate while growing market share and direct business.
Brand approval, technical services input, systems, hiring and launch marketing — delivered to a critical path so opening day performs from week one.
The lifecycle
One team, the whole cycle: every hotel is reviewed and renewed, not left to drift.
Stage 01 · Acquire - Acquisition advisory
The right acquisition is decided long before completion. We look at how the property really trades, what it could earn under the right brand and management, and what it will take to get there - then give you input you can put straight into the valuation and business plan.
Who it’s for: Anyone acquiring a hotel, serviced residence or leisure asset — or weighing up a brand conversion.
Stage 02 · Manage — Hotel and asset management
We lead the operation, the people and the numbers while keeping owners close to performance and decisions.
Who it’s for: Owners seeking an operator or owner-side asset management.
Stage 03 · Perform — Commercial and revenue
Revenue, distribution, sales and marketing are managed as one commercial engine with daily attention to pace and channel mix.
Who it’s for: Hotels that need stronger revenue, distribution, sales or marketing performance.
Stage 04 · Reposition — Repositioning and pre-opening
We plan and deliver refurbishments, conversions and openings with the operating model, team and route to market ready for day one.
Who it’s for: Owners planning a refurbishment, conversion, reopening or new hotel launch.
Central support
Delivered by the same cluster team that runs the portfolio we manage today. Every function comes as standard in full management, and most can be taken on their own.
01
Day-to-day leadership, brand standards, guest experience and compliance.
02
Planned maintenance, fire and life safety, capex projects and energy.
03
Month-end, owner P&L, budgets, forecasts and centralised night audit.
04
Recruitment, training, payroll and rota control.
05
Pricing strategy, daily pick-up review, channels and forecasting.
06
Corporate, groups, events and weddings.
07
Websites, social, paid media and AI-search visibility.
08
Group supplier contracts, passed on at cost.
09
PMS, payments, integrations, cyber and PCI compliance.
10
Restaurants and bars, menu engineering and events.
How we work
01
We walk the hotel, read the numbers and speak to the team before offering an opinion.
02
A costed operating and commercial plan with clear targets, owners and dates.
03
Brand approval, systems, hiring and training delivered against a critical path.
04
Weekly trading rhythm, monthly owner reporting and quarterly asset reviews.
Our services
Take the whole operation, or just the support you need. Full management includes every service; most central functions can also be taken on their own.
We run the whole operation for branded and independent hotels, serviced residences and leisure.
We sit on the owner’s side of the table and hold any operator to account.
Bespoke support at the moments that shape a hotel’s value.
Engagement models
From a single project to the whole operation: choose the level of support and risk that suits the asset.
Per project
Acquisitions, disposals, repositioning and pre-opening.
Per function
Pick the central functions you need, one at a time.
Owner-side
We represent you over any operator: budgets, capex, benchmarking.
Every service
We run the whole operation. Every core service included.
We take the risk
We take the trading risk and pay you a rent.
For owners and lenders
Monthly packs with P&L against budget and prior year, STR benchmarking, labour productivity, capex tracking and a plain-English commentary on what changed and what we are doing about it.
A hotel management company operating branded and independent hotels across the UK — building profitable, well-run properties and teams that stay.
Unit 7-8c Kingston House Estate Portsmouth Road, Long Ditton, Surbiton, England, KT6 5QG
© 2026 Samko Hospitality Ltd. All rights reserved.
Hotel management · Asset management · Pre-opening